We test how AI tools recommend businesses in your market — and tell you, in plain English, exactly how to climb. Then we keep checking every quarter so you don't drop.
From order to AI Ranking Playbook in 48 hours. Free quarterly check-ups for the rest of the year after that.
Five steps. Same methodology for every playbook we run.
We don't ask AI tools "who's the best landscaper?" We ask them what your customers actually ask: "Find me a landscaper near 78704 who can install a sprinkler system," or "What's the highest-rated estate planning attorney in the DFW area?" The exact phrasings vary by industry — and we research yours specifically before we test. We send these prompts to ChatGPT, Google AI, Siri, Alexa, Perplexity, Grok, and Microsoft Copilot.
Each tool returns a different mix of businesses, in a different order, with different reasoning. We capture all of it — the names, the rankings, the language each AI uses to justify its choices, the questions it asks you to refine its answer. When AI tools disagree, that's signal too. By the end, we have a full picture of who gets recommended in your market and who's invisible.
Then we reverse-engineer why. We crawl every recommended business's website and score it across the factors AI tools weigh most heavily: schema markup, FAQ structure, content freshness, off-site mentions, review patterns, structured data on services and pricing. We benchmark you against the businesses that beat you — and against the businesses you beat.
The score reveals patterns. Maybe the top three businesses all have FAQ schema and you don't. Maybe they're cited in 40+ articles and you're only cited in three. Maybe they have detailed service pages and you have a paragraph. We pull out every meaningful gap and rank them by how much each one likely contributes to the outcome.
Finally, we translate findings into concrete to-dos. Not "improve your schema markup" — but "add this exact JSON-LD block to your services page; here it is, copy-paste it." Don’t know what a JSON-LD block is? No problem. Your webmaster will, and it’s an easy implementation. Every fix is ranked by impact and effort, with the quick wins first.
Same methodology, run again every 90 days so you don't slip back.
The one-time playbook tells you where you stand today and how to climb. Quarterly maintenance shows your progress and helps you keep your gains. We re-run the full five-step process every 90 days, watch for competitor changes in your market, and refresh your playbook with anything new. These quarterly updates are included with your subscription. No contract, cancel any time.
Every playbook is custom to your business and market — but the structure is consistent.
Every business that gets recommended above you, scored alongside you on the factors AI tools weigh.
What top-ranked competitors do that you don't — schema, content depth, FAQ structure, off-site mentions, and more.
A prioritized list of fixes, ranked by impact and effort. Quick wins first. Each one specific enough that any marketer can run it.
JSON-LD blocks, FAQ phrasings, content templates — the actual code and language to drop into your site.
The publications, directories, and review platforms in your industry that meaningfully move AI rankings.
Two different problems. Two different playbooks.
We don't do the work for you. The playbook is built so anyone with web access can follow and implement changes.
Most fixes are content additions and schema markup — the kind of work an internal web person does in a few hours. We give them the exact code and copy.
If you already work with a marketing or web agency, hand them the playbook. The recommendations are framed in their language but specific enough that there's no guesswork.
If you don't have either of the above, every fix in the playbook can be implemented by a freelance developer in a single afternoon at typical hourly rates.
Our tests cover essentially every major AI search experience your customers use. They include:
OpenAI's flagship — the largest AI tool by usage, and where most AI search journeys start.
AI Overviews now appear above the blue links on most local Google searches.
iOS users default here — and Apple is layering more AI into Siri's local recommendations.
Voice-first home recommendations on Echo devices.
AI-native search engine known for citations, growing fast in research-heavy categories.
Surfaces in Bing, Edge, and across Windows. Different sources, different answers from ChatGPT.
Your custom AI Ranking Playbook lays out every fix in plain English. 48-hour delivery. Every competitor benchmarked. Every fix ranked by impact. Quarterly maintenance reports make sure you don't drop.
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