Everything you'd want to know about how we test, what's in the playbook, how quarterly maintenance works, and how the lifetime money-back guarantee actually works.
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AI rankings shift more than Google rankings — especially for newer tools like ChatGPT search and Perplexity. That's exactly why we test the way we do.
AI Ranking Playbooks capture a snapshot of your market in the week we run it. Quarterly updates give you fresh data to show your progress and maintain your gains. The action plan is built on durable signals — schema markup, content structure, off-site mentions, review patterns — that move slowly even when the surface rankings jump around. Implement those and you build resilience, not a one-week win.
All of our analysis is based on real prompts — the kind your customers actually type. We research industry-specific phrasing before testing your market: "find me a landscaper near 78704 who can install a sprinkler system," "what's the highest-rated estate planning attorney in the DFW area," "best plumber open Sunday in Phoenix."
We don't ask AI tools "who's the best electrician" — that's not how customers talk. The exact prompt set varies by industry and is documented inside your playbook.
We test ChatGPT, Google AI, Siri, Alexa, Perplexity, Grok, and Microsoft Copilot. Together they cover essentially every major AI search experience your customers use today.
Each tool draws from different underlying sources — ChatGPT and Copilot share Bing's web index, Google AI uses Google's, Perplexity blends multiple, Siri and Alexa lean on Apple Maps and Yelp respectively. A business that ranks well on one but not others has a specific gap; one that ranks poorly across all six has a deeper structural issue. The full playbook breaks down where you stand on each.
We crawl every recommended business's site and score it on the factors AI tools weigh most heavily: schema markup completeness, FAQ structure, content freshness, off-site mentions and citations, review patterns, structured data on services and pricing, and content depth on key service pages.
We benchmark you against the businesses that beat you — and against the businesses you beat. The gaps that consistently separate winners from losers in your specific market become the prioritized list of fixes in your action plan.
Six things in every playbook:
Full breakdown of how each competitor was scored. Gap analysis of what your website is missing. Step-by-step action plan with easy fixes to move you toward #1. Content plan so AI tools start recommending you by name. Reviews and trust audit of the signals AI tools look for. Prioritized fix list with the quickest wins listed first.
Plus copy-paste assets — JSON-LD blocks, FAQ phrasings, content templates — and a list of the publications, directories, and review platforms in your industry that meaningfully move AI rankings.
We don't write the content for you. We don't add the schema markup to your site. We don't build the backlinks. We don't manage your Google Business Profile, your Yelp listing, or your social channels.
The playbook is yours to run. Most fixes are content additions and schema markup — the kind of work an internal webmaster can easily knock out in a few hours, or a freelance dev does in a single afternoon. Hand it to whoever does your web work, or run it yourself.
Three options, all of which work because the playbook is written in plain English with copy-paste code blocks:
Your in-house webmaster. Most fixes are schema markup and content additions — a few hours of work for someone already on the team. Your existing marketing agency. Hand them the playbook; the recommendations are framed in their language but specific enough that there's no guesswork. A freelance developer. Every fix can be implemented by a freelance dev in a single afternoon at typical hourly rates.
Traditional SEO helps you rank on Google's results page — the ten blue links. It optimizes for keyword density, backlinks, and page speed.
AI search ranking helps you get recommended when an AI tool answers a question, where one or two businesses get named and the rest disappear. It optimizes for what AI tools cite — schema, structured data, co-mentions, FAQ phrasing. Two different problems, two different playbooks. Both still matter, but AI search ranking now reaches the 37% of customers who start their search inside an AI tool.
Every playbook includes a custom badge for your website. Top performers earn the Top Pick seal ( across the AI tools we tested in your market). Top-3 finishers earn the Top 3 seal. Anyone with a current playbook earns the AI-Verified badge.
You get high-res PNG, SVG, and embed-ready 300px versions to drop on your website footer, homepage, or email signature. Badges are dated annually ("AUDITED 2026") and stay valid for the year. Subscribers automatically get a fresh-dated badge each year.
$99/year for an AI Ranking Playbook with quarterly updates throughout the year — full competitor benchmark, gap analysis, custom action plan, delivered as a polished 10+ page PDF in 48 hours. No upsells, no add-ons.
Quarterly updates re-run your AI ranking, tracks competitor changes, updates your playbook each cycle, and monitors when your rank shifts. Cancel any time.
Order your playbook. Read it cover to cover. Run the fixes, or don't. If you ever decide it wasn't worth the $99 — three days from now or three years from now — email support@sandwichboard.ai and we'll refund you. One email, one refund. No expiration. No fine print. We don't grill you, gate you, or try to talk you out of it.
If the playbook doesn't help you, you don't pay for it. That's not a marketing line — it's a discipline that keeps us honest about what goes in every playbook.
One email to support@sandwichboard.ai cancels you at the end of the current billing cycle. No phone tree, no retention call, no "are you sure" form. You'll keep your most recent playbook and badge — those are yours regardless.
Yes. If you're an agency running playbooks for multiple clients, or a multi-location business that needs separate playbooks per market, email support@sandwichboard.ai with how many playbooks you need and we'll send a custom quote within a business day. Volume discounts kick in at 5+ playbooks.
48 hours from order to PDF in your inbox. Most playbooks actually ship faster — closer to 24 hours — but we commit to 48 so we never have to rush a market we haven't fully audited.
A polished, designed PDF — typically 10 to 20 pages depending on market complexity. It opens in any browser, on any device, no software install.
Your custom AI Ranking Playbook lays out every fix in plain English. 48-hour delivery. Every competitor benchmarked. Every fix ranked by impact. Quarterly maintenance reports make sure you don't drop.
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